They have a very 'tech-forward' vibe. Everything is about the user journey and the friction points. If you’re building an app or a complex hardware interface, these are the people you want in the room.

Great for technical projects, but maybe not the best for 'emotional' branding. Their work is very logical and very functional, but it sometimes lacks that poetic or artistic touch that you’d get from a firm like Collins or Pentagram.

The merger with Capgemini has made them feel a lot more like a consulting firm and a lot less like a creative studio. The 'frog spirit' is still there, but it's wrapped in a lot more corporate red tape than it used to be.

Since joining Capgemini, Frog has become a beast at 'industrial-scale' design. They designed our new EV interface and it’s a perfect mix of beautiful aesthetics and rock-solid software engineering. They are the masters of 'Digital Product Design'.

They’ve been pioneers in product design for decades. Now with Capgemini, they have massive resources to build anything.