A bit old-school in some ways. They still prioritize big TV spots over nimble social content. If you’re a legacy brand, they’re perfect, but for a fast-moving tech startup, they might feel a little slow.

Unmatched media buying power. Because they’re so big, they get us rates on TV and digital that we could never get on our own. If you’re spending millions on media, WPP is the only way to go.

They're going through a massive restructuring right now to 'simplify' things, but it just feels like a lot of internal chaos for the client. We’re still waiting on a clear answer about who our lead contact is after the last merger.

The production quality is always 10/10. Whether it’s a Super Bowl commercial or a high-end photoshoot, you can tell they only hire the best in the business. You definitely get that 'premium' feel with them.

WPP is the classic choice. They own so many legendary agencies like Ogilvy and VML that you know you’re getting top-tier creative talent. They’ve been our partner for years and they still manage to surprise us with fresh ideas.