They are masters of 'Brand Valuation.' They helped us figure out exactly how much our brand was worth before we went public, and then helped us redesign the identity to maximize that value. Very strategic and very professional.

The billing is intense. Every single phone call felt like it was being tracked and invoiced. It’s hard to have a casual, creative conversation when you’re constantly thinking about the billable clock. Very much a 'Big Law' vibe in an ad agency.

The OG. Still good. Still corporate. Still safe.

Their valuation reports are great, but the actual design work felt a bit dated for our needs.

The design work itself can be a bit 'safe.' They aren't going to give you something wild or experimental. If you want a brand that feels solid, trustworthy, and traditional, they are perfect. If you want to be the next 'cool' startup, maybe look elsewhere.