Everything they do is so... intellectual. Sometimes I just wanted a quick logo for a social campaign, and they wanted to talk about the semiotics of the color blue for three hours. If you're in a rush, they might be a bit too deep for you.

The work is undeniably beautiful, but the 'partner-led' model means you really need to know which partner you're hiring. If you don't click with your specific team, it can feel a bit like you're paying for the name rather than the collaboration.

The legendary status is deserved, but the process can be very slow and very academic.

Best branding agency. They don't just make logos; they build entire worlds.

Pentagram is still the ultimate goal for most designers. Since each partner runs their own independent team, you get this incredibly personal, high-end feel, but with the resources of a global giant. They don't just follow trends; they literally create them.